Our Team



The Team at B&Company are individuals of Vietnamese and Japanese who received education from different parts of the world including Japan, Vietnam, France, UK, Germany, Rep. of Korea, USA…, which made us open and adaptive to intercultural cooperation as well as multilateral approaches in strategic investment and problem solving.

With more than 10 years of experience in market research and investment consulting, our Team have built a strong base of network and expertise in a large variety of industries including Medical & Healthcare, Finance & Banking, Real Estate & Property Management, Food & Beverage, Education & Training, Manufacturing, Information Technology… to name a few.

Ohta Shigemasa – President

• Master degree in Mathematical Sciences, University of Tokyo
• Participated in establishment of Carenet Inc., a joint venture offering medical information while working in McKinsey and Company Inc.
• 1997: Established B&Company Inc. (Japan)
• 2008: Established B&Company Vietnam
• 2009 – 2010: visiting lecturer at Foreign Trade University, Hanoi
• 2012: Special Advisor for Osaka City and Osaka Prefecture
• Advisor for SMEs in international market expansion, JETRO

Linh Dao – CEO

• Bremen University of Applied Science (Germany) & University of Hertfordshire (UK) – International Master in Business Administration
• Hanoi Foreign Trade University – Bachelor Degree in Economics and International Business
• 10 years of experience in market research project management & business consultancy with diverse experience working with clients and projects from various industries including Healthcare, Pharmaceuticals, Medical Equipments, Education & Training, Hospitality, Sustainable Development
• 2017 – date: Lecturer at Hoa Sen University – Department of Media Production & Communication Management
• 2016 – 2019: Marketing & Branding Coach for social enterprises from Enterprise Development Program (OXFAM & CSIP)
• Language: Vietnamese, English, Japanese

Chi Dao – COO

• MSc in Strategic Management & Planning, UCD Michael Smurfit
• Graduate Business School, Ireland, October 2014 (First Class Honours)
• B.A in External Economic, Hanoi Foreign Trade University, Vietnam, October 2008
• Developing and coordinating SMEs business development support projects; social business incubation programs (8-year experience)
• Capacity Building & Management Consultancy, especially for social enterprises and impact SMEs, with strengths on business model development, business planning, organizational capacity assessment and social impact measurement
• Strong knowledge and network on social innovation/ social entrepreneurship sector in Vietnam
• Publications: Hue Chi Dao, Bruce C. Martin, (2017), Hybrid Social Enterprise Business Model Synergy: Creation of a Measure, in Andrew C. Corbett, Jerome A. Katz (ed.) Hybrid Ventures (Advances in Entrepreneurship, Firm Emergence and Growth, Volume 19) Emerald Publishing Limited, pp.151 – 185
• Language: Vietnamese, English

Trang Nguyen – Senior Research Manager

• Graduated from National Economics University, major in Marketing
• 10 years of experience in marketing and market research
• Wide experience in conducting a variety of different studies including attitude & usage research, advertising research, concept evaluation, product testing, post launch evaluation, branding
• Have experience in both qualitative and quantitative method in different categories including household appliances, FMCG, pharmacy and NGO
• Language: Vietnamese, English

Sugiyama Motoharu – Business Development – Japan Desk

• Graduated from University of Tsukuba, Department of Social Engineering, Social Systems Major
• 10 years of experience in market research & business consultancy with hundreds of clients
• 6 years of experience in Vietnam
• Individual consultation service for SMEs and Japanese SMEs that have already expanded into southern Vietnam
• Language: Japanese, English

Huong Hoang – Senior Research Manager

• MBA, EM Strasbourg Business School (France) and French-Vietnamese Center for Business, National Economics University
• B.A in Economics and International Business, Hanoi Foreign Trade University
• More than 7 years experience in market research with wide range of on-site knowledge and network in various industries including healthcare, medical equipment, FMCG
• Language: Vietnamese, English

Viet Nguyen – Project Manager

• Graduated from Hanoi University in Finance and Banking with Distinction
• Market research experiences in multiple disciplines across multiple industries (Banking & Finance, Manufacturing, Service)
• Data Analytics & Business Intelligence experiences
• Business & Management experiences in a fast-growing international fintech working across geographical locations providing multitudes of payment methods to online businesses and service providers.
• Language: Vietnamese, English

Hoang Le – Research Manager/Online Panel Management

• Graduated from National Economics University, major in Banking – Finance
• 6+ years of experience in business support & development; 3+ years in marketing/market research/consulting
• Obtain an inclusive knowledge and experience in conducting various studies/researches in relevant methods, including desk, quantitative and qualitative research
• Have experience in building and monitoring an online panel
• Language: Vietnamese, English