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By: B&Company Vietnam
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Vietnamese Lifestyle Survey Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle
| Topic | Vietnamese lifestyle in general |
| Objective | Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income |
| Sample | •906 respondents |
| Research methodology | Online survey |
| Timeline | September 11th, 2015 to October 30th, 2015 |
| Questionnaires | 15 questions, in which
•6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information |
Key Findings of this survey:
| No. | Content | Key Finding |
| 1 | Activities participation | •Most participated activities were going to a coffee shop or a shopping mall |
| 2 | The most attractive promotions | •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age |
| 3 | Product or service advertisement | •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice |
| 4 | Advertising channels evaluation | •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel |
Internal report for Vietnamese Lifestyle Survey Report 2016 is available from here