Please note that our Ho Chi Minh and Hanoi office will be closed on 1st and 2nd of May. (National Holiday in Vietnam)
We will be back in the office on 3rd May as usual. We appreciate your support and cooperation.
Thank you for your understanding.
B&Company Inc.,
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For futher inquiries, please kindly contact us via email: info@b-company.jp
Research Interns
Requirements
Opportunities
Application package
Requirements
Benefits
Application package
Outdoor Advertising Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people.
Topic | Vietnam outdoor advertising |
Objective | Understand Vietnamese comprehension and their judgement about recent outdoor advertising types |
Sample | – 1,155 respondents
– People who have seen outdoor advertising within 1 month |
Research methodology | Online survey |
Timeline | Sept 29th, 2015 to Nov 9th, 2015 |
Questionnaires | 12 questions, in which:
– 3 main questions related to the topic to understand about:
– 9 questions related to respondents information. |
Key Findings of this survey:
Content |
Key Finding | Generally |
Particularly |
1 | Frequency of seeing outdoor advertising |
•Compared to 1 year ago, people tend to see outdoor advertising more often, especially those who travel by bus
•Roadside billboard is the most frequently seen type of outdoor advertising |
•About 70% of respondents see outdoor advertising more frequently than last year. The rate seems to be higher for females than males
•People traveling by bus tend to see outdoor advertising more frequently compared last year •Roadside billboards are seen most frequently, with 84% of respondents see everyday |
2 | Comment of outdoor advertising | •Roadside billboard is considered most effective, advertising on buildings has the best design, and advertising on bus is most creative
•While advertising in wet market is considered most informative, advertising at store is most helpful and reliable, and electronic billboard is seen as most attractive |
•About 45% of respondents consider roadside billboard is the most effective, 30% of respondents think that advertising on buildings has good design and 26% of respondents agree that advertising on bus is most creative of all
•Electronic billboard is seen as most attractive, with 15% of respondents consider so. While 14% of respondents agree that advertising at store is most helpful and 13% of respondents think that advertising in wet market is most informative. |
Internal report for Vietnam outdoor advertising 2016 is available from here
Vietnamese Lifestyle Survey Report 2016
Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers lifestyle
Topic | Vietnamese lifestyle in general |
Objective | Understand general activities of Vietnamese people and differences in behavior based on factors of location, gender, age and household income |
Sample | •906 respondents |
Research methodology | Online survey |
Timeline | September 11th, 2015 to October 30th, 2015 |
Questionnaires | 15 questions, in which
•6 main questions related to the topic to understand about: – Activities participation – The most attractive promotions – Product or service advertisement – Evaluation on advertising channels •9 questions related to respondents information |
Key Findings of this survey:
No. | Content | Key Finding |
1 | Activities participation | •Most participated activities were going to a coffee shop or a shopping mall |
2 | The most attractive promotions | •Price off / cash discounts is always the most attractive promotional activities, regardless of gender, location or age |
3 | Product or service advertisement | •Almost all people want to receive useful messages about products or service or don’t mind. Among them, In-store promotion/product demonstrations is the most preferred choice |
4 | Advertising channels evaluation | •「Television」 is considered as trustworthy and carries helpful advertising channel, 「Internet」 is the most enjoyable/ entertaining/ pleasing channel while 「SMS messaging」 is the most intrusive channel |
Internal report for Vietnamese Lifestyle Survey Report 2016 is available from here
BẢN MÔ TẢ VỊ TRÍ – NHÂN VIÊN IT VÀ QUẢN TRỊ WEBSITE
Ngày hết hạn: Đến khi tìm được
Giờ làm việc: 40 giờ/tuần
Loại hợp đồng: Toàn thời gian
Địa điểm: Hà Nội
Lương: Thỏa thuận
Hồ sơ xin nộp về hr@bw-insights.com
hoặc
Công ty TNHH B World Insights
Tầng 3, Số 1, Đỗ Hành, phường Nguyễn Du, quận Hai Bà Trưng, Hà Nội
We have been sending information and messages through our Twitter account and now our director Ota Shigemasa has started tweeting.
If you have a twitter account please check and follow our Twitter account.
Thank you
Requirements
Benefits
Application package
JETRO published ‘Cosmetics and Personal Care product in Vietnam (Jan 2017)’ report that B&Company Vietnam was assigned by JETRO Hanoi Office to conduct this survey on their website.
(Only in Japanese language)
Please note that all our company offices will be closed during Tet Holidays (from 26th January until 1st February).
We will reopen on 2nd February 2017. We appreciate your support and cooperation.
Thank you
B&Company Inc.,
=================================================
For futher inquiries, please kindly contact us via email: info@b-company.jp