The market is quite potential, fast-growing and less occupied by domestic brands
The Vietnam cosmetic market is ranked 6^th in the ASEAN region in terms of revenue according to Statista data. This year its revenue is estimated to amount to 341 mils. USD in the skincare segment and 102 mils. USD in the make-up segment. In the next 5 years, 2019-2023, these 2 segments are expected to grow annually by 2.9% and 6.1% respectively; predicting make-up segment to become the fastest growing in the region.

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